Crucial Benefits Of Using CRM With Marketing Automation

Marketing Automation and Customer Relationship Management (CRM) are the mainstays of contemporary businesses. While marketing automation allows marketers to seamlessly streamline data without human intervention, the CRM effectively tracks customer data, including archaic records, purchase patterns, and email engagements in order to manage and optimize lead qualification processes, and ultimately, sales.

The collective and complementary functioning of these two fundamental elements allows an organization to achieve operational excellence while keeping track of the dynamism of buyers' journeys. It allows you to grasp a crystal clear notion of how your potential customers are engaging, enabling you to draw a clear marketing strategy.

Top 6 Benefits Of Combining CRM Solutions With Marketing Automation

Following are some of the most remarkable benefits of combining CRM with marketing automation.

1.     Reduces Labor While Improving Efficiency

Keeping a tab on the interests and interactions of potential buyers is more tedious than you may imagine. Research shows that most buyers do not explicitly express their inclination towards buying or bouncing off your product in the early stages. However, marketing automation eliminates the need for manual navigation of the process, thus saving time and manpower. Most importantly, it lets you focus on other equally crucial aspects of CRM, such as the resolution of queries, and making the necessary tweaks in your marketing tactics.

2.     Provides Deeper Insights Into Customer Behavior

The key to developing positive relationships with customers is understanding their needs and behaviors around your product or service. These activities include their browsing patterns, the time they spend on a particular webpage, the bounce rate, and much more. Such data can also be leveraged for strategic email campaigns. Further, integrating these with CRM solutions can better assist you in chalking out result-driven plans.

3.     Allows Easy Evaluation Of Buyer's Interests

It is essential to channelize your marketing efforts on the pool of potential leads rather than the ones who show negligible chances of buying your product. Marketing automation combined with CRM eases the process by identifying stronger leads by allocating them scores based on their activities. This also sets a solid ground for effective management of your relations with customers.

4.     Shrinks The Sales Process

The sales cycle plays a critical role in fetching leads. Research shows that the average sales cycle has increased by 22% in the past 5 years. The tediousness of the cycle results in a wide gap between a buyer considering different options and a sales force attending to various leads. However, the integration of marketing automation and CRM eliminates the room for time lag by filtering the prospects through the sales funnel by sending the relevant content at the best time.

5.     Helps In Identifying The Efficacy Of Your Efforts

Marketing automation when integrated with CRM solutions can help you precisely determine which tactics you employed worked the best, and the ones that didn't. The integration also discards the chances of manual (and possibly erroneous) duplication of data thus enhancing overall efficiency while keeping the exorbitant costs at bay.

6.     Leverages Cold Leads

Marketing automation combined with CRM helps you convert the cold leads, regardless of whether they showed enough interest in your service at that point in time. As a marketer, you must continue to encourage them to buy your product by sending the apt content (for example- emails), so they make a favorable decision when it's the best time. Plus, the CRM will reflect customer behavior indicating renewed interest and notify the sales team, thus saving you considerable time, effort, and resources.

Kickstart A Lucrative Sales Journey With Arobit!

Arobit Business Solutions Pvt Ltd is a leading provider of IT and marketing solutions. Whether you have just launched a business or run a large-scale enterprise, Arobit can assist you with avant-garde CRM solutions backed by customized marketing, targeted sales, automated billing, and much more. Explore our website for more information or get in touch with our team, today!