Mastering customer relationship management is currently the key to propelling any company ahead in today's competitive business landscape. As of 2025, the global CRM market is expected to reach $128 billion, representing a compound annual growth rate (CAGR) of 14.2% from 2020 to 2025. Hitting full stride: the growth stems from the intensified need among businesses to enhance customer interaction, process simplification, and improvement in the sales force. The Indian CRM market is hitting full stride with numerous companies catering to many diverse business needs, including the top CRM companies in India that are emerging with innovative solutions.
What is CRM?
CRM stands for Customer Relationship Management, and it is defined as the approach and technology designed to manage customers and potential customers' interactions. At its core, CRM is meant to gain beneficial business relationships, process simplification, and profit enhancement.
Benefits of Using CRM Software
- Better Customer Service: CRM software assists businesses in responding promptly to customer inquiries and issues.
- Increased Sales: By monitoring customer interactions and preferences, companies can approach sales with the right strategy.
- Improved Data Analysis: CRMs offer deeper insights into customer preferences and behavior, making decision-making more data-driven.
- Process Simplification: Repetitive tasks automated by CRMs free up time for more critical work.
Best CRM Software Companies in India
1. Salesforce
Salesforce stands out as the lead CRM vendor, With very solid capabilities and impressive scalability.
- Overview: Since it was founded in 1999, Salesforce has transformed the way companies manage customer contacts.
- Key Features: Integration with AI, a 360-degree view of the customer, and extensive customization options.
- Notable Clients: Companies like Spotify and Amazon Web Services rely on Salesforce for their CRM needs.
- Pricing Plans: Offers various subscription tiers based on business size and requirements.
2. Arobit Business Solutions
Arobit is a custom CRM development company that focuses on creating tailored solutions for a variety of industries.
- Overview: Arobit specializes in developing bespoke software solutions that cater to specific business needs.
- Key Features: Customizable interfaces, industry-specific functionalities, and ongoing support.
- Notable Clients: They have worked with early-stage and established companies across industries.
- Pricing Plans: Project-based pricing according to the complexity of the solution.
3. Zoho CRM
Zoho CRM is well-known for its very user-friendly interface and all-in-one package of features.
- Overview: Zoho CRM empowers over 150,000 businesses globally with its innovative solutions.
- Key Features: Multi-channel communication, automation tools, sales performance tracking.
- Notable Clients: Netflix and OYO Rooms are among the organizations that trust Zoho.
- Pricing Plans: It provides tiered pricing models for small and large-scale businesses.
4. Freshsales (by Freshworks)
Freshsales has an easy-to-use interface.
- Overview: Freshsales is part of the Freshworks suite that primarily targets small and medium business companies.
- Key Features: Ease of usability, automation, and AI-based insights.
- Notable Clients: Cisco and McAfee are some of the businesses using Freshsales for CRM.
- Pricing Plans: A tiered system based on features where the cost is payable as a subscription.
5. HubSpot CRM
HubSpot offers its free plan that is well-stocked with basic features suited for small business applications.
- Overview: HubSpot offers an all-around marketing, sales, and service tool set under its CRM umbrella.
- Key Features: Lead management tools, marketing automation capabilities, detailed reporting.
- Notable Clients: Used by organizations like Trello and Shopify.
- Pricing Plans: Free version; paid upgrades available with advanced feature sets.
6. Pipedrive
Pipedrive revolves around sales pipeline management and features a simple yet powerful design.
- Overview: This is a crème-de-la-crème offering designed especially for sales teams to manage leads properly.
- Key Features: Pipeline visual sales, activity reminder, reporting tools.
- Notable Clients: Some organizations that use Pipedrive include Amazon and Netflix.
- Pricing Plans: Pricing is subscription-based. Many different levels are provided.
7. Zendesk Sell
Zendesk Sell allows seamless integration with support tools for more engaging customer opportunities.
- Overview: One of the facets of the Zendesk suite for enhancing sales processes through improved customer insights.
- Key Features: It provides integration with support systems, tracking leads, and also customizable dashboards.
- Notable Clients: The companies that have used Zendesk Sell include Airbnb.
8. Oracle NetSuite CRM
Oracle's NetSuite provides an all-in-one solution, seamlessly integrating both ERP and CRM functionalities into one platform.
- Overview: Designed for large enterprises, this solution is rich in features and highly scalable.
- Key Features: The platform helps manage businesses from inventory management to financials.
- Popular Clients: Some of its popular clients are GoPro and Aloha Poke Co.
9. Less Annoying CRM
Less Annoying CRM aims at small businesses with a straightforward approach.
- Overview: The application is simple and easy to use, designed not to overwhelm customers with too many features.
- Key Features: Easy setup process, flat monthly fee structure, essential functionalities only.
10. Monday Sales CRM
Monday.com offers customizable workflows tailored for sales teams.
- Introduction: Known for its flexibility in managing various aspects of business operations, including sales processes.
- Key Features: Visual project management tools combined with sales tracking capabilities.
Comparison Table of Best CRM Software Companies in India
CRM Software |
Key Features |
Target Users |
Pricing Structure |
Salesforce |
AI integration, Customer 360 |
Large enterprises |
Subscription-based |
Arobit Business Solutions |
Custom solutions, industry-specific |
Small to medium businesses |
Project-based pricing |
Zoho CRM |
Automation, multi-channel support |
Small to large businesses |
Tiered pricing |
Freshsales |
User-friendly interface, automation |
Small to medium businesses |
Subscription-based |
HubSpot CRM |
Marketing tools, lead management |
Small to large businesses |
Free tier available |
Pipedrive |
Sales pipeline management |
Small to medium businesses |
Subscription-based |
Zendesk Sell |
Integration with support tools |
Small to large businesses |
Subscription-based |
Oracle NetSuite CRM |
Comprehensive business management |
Large enterprises |
Subscription-based |
Less Annoying CRM |
Simple interface, easy setup |
Small businesses |
Flat monthly fee |
Monday Sales CRM |
Customisable workflows |
Small to medium businesses |
Subscription-based |
FAQs
Q1. Which CRM is good?
It strictly depends on specific business needs like the size of the team, budget constraints, etc. While Salesforce is at the top of any list of CRM companies due to its incredible capabilities, HubSpot provides a very strong
free version that can deliver the best CRM software in India
for a small company, with no upfront cost.
Q2. What is CRM in India?
In India, several different sectors are starting to use CRM systems on a wide-scale basis to improve customer engagement. The Indian market has experienced tremendous growth with the adoption of these systems that streamline
processes and improve sales performance in such industries as health care, education, real estate, and more. Several local firms are emerging as leading CRM companies in India, where market-specific customized solutions are
offered to businesses based on the niche and uniqueness of Indian business needs.
Q3. Is SAP a CRM tool?
Yes, SAP has an all-encompassing CRM solution that it integrates as part of its general ERP system. SAP's software improves customer relationships through different touchpoints that help streamline marketing campaigns and
enhance sales systems in general. This makes SAP one of the prominent players among the best CRM companies globally.
Q4. What does it mean when a software company offers a web suite?
A software firm providing a web suite refers to a collection of integrated online applications meant to work harmoniously. Applications available may include some for customer relationship management (CRM) or project management,
accounting, and collaborative purposes. A web suite is therefore an efficient means by which businesses can manage aspects of their operation from one platform, making the efficiency and flow of processes rather streamlined.
Companies such as HubSpot have implemented this concept by allowing access to a full package of online marketing, sales, and service tools.
Q5. What factors should be considered when choosing a CRM software company in India?
Look for industry expertise, customization options, seamless integrations, user-friendly design, strong customer support, and flexible pricing models. Ensure the CRM aligns with business needs and scalability.
Q6. How do Indian CRM software companies ensure data security and compliance?
They implement data encryption, multi-factor authentication, regular security audits, and automated backups, and comply with regulations like GDPR and ISO 27001 to protect sensitive business information.
Conclusion
In today's fast-paced environment, the right CRM system tailored to your business needs is essential. Top players such as Salesforce and Zoho offer numerous options, while custom solutions come from companies such as Arobit Business Solutions—a custom CRM development company—so it's quite essential to explore a variety of options for specific requirements. By investing in the right CRM software development services or partnering with a reliable CRM software development company, you can significantly enhance your customer relationships and drive growth in your business. Be it the best CRM in India or looking for options in other countries, there is something suited to your needs!