Why Choose Custom Development Services Over Salesforce?

One of the significant traits of the contemporary business environment is the intensifying inclination toward customer interaction and management. An effective CRM software built by the leading CRM software development company in India lets you do just that without much legwork. However, organizations often seem to be torn between choosing custom-built CRM software and a readymade CRM solution, such as Salesforce.

Top 5 Reasons to Choose Custom CRM Over Salesforce

Although Salesforce is one of the most popular CRM solutions in the market, it may not necessarily be the best suited for your business. Every organization has a unique set of requirements that can only be met through customized software developed by the best CRM development company in India to suit the ebbs and flows of your business operations that only you are aware of.

Here are 5 key reasons to adopt a customized approach for fulfilling your CRM needs, rather than a one-size-fits-all approach as adopted by Salesforce.

1. Pocket-friendly + High Usability

Off-the-rack software like Salesforce comes with a predefined set of tools and features that are seldom user-centric. You may also come to realize that the majority of its functions do not align with your business requirements, leading you to pay exorbitant prices for features you never use. On a broader level, it may also cause administrative failures, thus taking a toll on the customer-management lifecycle of your business.

In contrast, CRM software is built while considering the nitty-gritty of your business, and therefore, comprises features and functions that you clearly need. This cuts down unnecessary costs and empowers you to make informed decisions concerning the inventory and leads and perform rigorous data analysis and management. 

Custom-built CRM software is also developed while keeping your end-users in mind, thus creating a meaningful experience for them.

2. Better Integration of Sales and Marketing Teams 

Top-class management of customs relationships calls for smooth cooperation between the two fundamental elements, namely marketing, and sales teams. The process of lead generation and the subsequent conversion can occur seamlessly if only the two teams are on the same page. They must have a common platform to synchronize their duties, interact, and access essential data with ease. 

While Salesforce may provide you with a platform, it may not be tailored to the way the marketing and sales teams of your organization function. On the other hand, custom CRM software made by the top CRM development company in India lets you-

Streamline and segment all the communication as per the interests of your customer

Monitor the response of the leads

Evaluate engagement and conversion rate 

3. Custom Data Model

A data model plays a critical role in deciding how your business data is organized, stored, and accessed. However, conventional CRM solutions like Salesforce use a common data model that may (or may not) complement your needs. Besides, there are the highest chances that your competitors use the same model as it comes built-in, thus making you lose the valuable competitive edge! Also, because you cannot build new tables, the software may already have multiple fields making it far more complex to navigate.

However, with custom-designed CRM software, you will get a data model exclusive to your business. It is capable of incorporating the unique end-to-end processes, business functions, and accessibility that sets your company a class apart.

4. Customized Workflows

Salesforce comes with certain prescribed workflow limitations. For example, it has only four types of workflow options to choose from-

Task creation

Updation of fields

Generating email alerts

Sending outbound messages.

Additionally, these prescribed workflows may not incorporate the various unique processes of your business. Results? You may find yourself working through spreadsheets to figure a way around, or in the worst case, opt for a different software altogether. The mismatch will also lead to an irreversible loss of time and money.

But, when a CRM software development company in India develops a customized CRM tool, you get a solution that is perfectly shaped to encompass your range of upstream and downstream workflow processes while also ensuring that it is one-of-a-kind in the market.

5. Better Analytics and Reporting

The readily available CRM software comes with prescribed ways of fleshing out metrics and reporting. However, it may severely clash with your established workflows and business objectives resulting in inaccurate data analysis and preventing you from making the best choices for your company. 

Custom-made, on the other hand, lets you benefit from customized reports on transactional data. It also creates a dashboard that is designed to indicate the status of your team in action, keeps a tab on your marketing and sales expenses, and handles employee management.

The One-stop Shop For All Of Your Custom CRM Needs

Arobit Business Solutions Pvt Ltd is the best  CRM  development company in India capable of delivering the exact CRM solutions that your business requires. Whether your end-users are your customers or team members, we make sure to craft a positive experience that's brilliantly tailored to go with your business goals.

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